Rangers 'brand'

Read by this time an article in The Daily Telegraph about the new club's commercial director, Ali Russell. While I was reading in the style of marketing management (say, not bad, though a bit superficial), I understand that the expansion of the club's image is necessary. It’s always good generating more income at Ibrox. We will not deny it now. A situation that other notesbelow. At times, and this is an individual interpretation, it seems that Russell lies on the cold calculation and does not account for the passions that arise.

Not bad play an Old Firm derby in the U.S., is a spectator sport that anyone would want to attend. I would give anything to have for singing Follow Follow with fans in the stands or listening to Simply The Best. I would love to wave the flag of the Light Blues against Celtic.

But I imagine it would be interesting scenario that transcended great Anglo-Saxon countries. Russell, said the United States, Canada and Australia. I understand that these countries havemany fans, is normal. Also, look for new places: Asia and South America. There are countrieswith large populations of British football fans. You have to be tested. We must study the markets.

In The Scotman newspapers, announces that Russell intends to make a cross-border revivethe League Cup competition in Could Both Scotland and England. Back to the old Texaco Cup in the seventies? At this point, I agree with Russell, to a competition between the two championships would be interesting. It would highlight the value of Scottish football.

I'll be back for a minute at a personal matter. And I promise not to punish them further with this topic. When I want to buy a Rangers jersey I have to make a pilgrimage like Muslims to Mecca. A promotion policy should aim to bring: more televised games for the world, more shirts flooding the stores in the world.

Rangers have a tradition, a principle we all learned to love over the years. An image. IbroxPark, Murray Park are places that are immortalized in our retinas. Ibrox is priceless. It is a value in itself. Ibrox Park and the adjacent and surrounding could be revitalized. That would be great.

Several changes seem to envision the club. It is important not to lose their identity, which determines us. And identity is a product of what all the fans to make this club the best in the world.

Tomer...It is a bad choice.

Tomer Hemed...It is a bad choice. Rangers play the Champions League, Mallorca, ever. The Rangers have a great tradition, Mallorca, only to go on vacation. Mallorca is in the middle of the table and spent more times in the second division. He will go to a team mean just money. If ever you get a ball into the area will be a miracle.

If you're lucky, Tomer may end up playing a bigger team in Spain, but playing in the Rangers was a unique opportunity. I understand that you do not understand what it means to be a Light Blues.

Tomer Hemed, be a surprise?

It is clear that Tomer Hemed is a real unknown to international football. A great bet for Super-Ally. Recently made his debut for Israel. I think the recent game against Latvia drew everyone’s attention because it was a target of Rangers.

Yesterday I watched on Youtube his goals at Maccabi Haifa and other teams which was on loan. Has potential. One of the advantages that the Rangers strikers is that they have a manager to the maximum exponent of the strikers in the world. Can learn much from Ally.

Let's review some recent history. Nikica Jelavic exploited its full potential when Kenny Miller left the club to sign for Bursaspor. And until then, too, was James Beattie in attack as an option. Jelavic showed great courage, his ability to set matches.

The season will be tough. A local tournaments will join the Champions League by making necessary replacements from the bench.

Four in a Row!!!! WATP

Open letter to my friends Light Blues

Rangers fans, this morning I woke up and the first thing I did was look at the Scottish newspapers to see which players can reach the club. If Carlos Cuellar and Kyle Bartley finally returned. Then I went into the Herald and found the note "Foreign Adding flair to domestic durability," (below I copied the link can be read) which discusses the possibility of Argentine players arriving at Gers. The interview is interesting because it provides a perspective on what is happening with the argentinian economy and football players in this country.

The Herald article quotes Jonathan Wilson, presented as an expert on South American football, that says that Argentines do not eat breakfast. While talking a bit in jest, the Argentines had breakfast every day. As I do not agree with Wilson is the last paragraph of article: “So when you add things like training schedules and match times into the mix it’s no surprise that many of them don’t settle that well.” As in all areas of labor, people responsible and irresponsible. In general, football players from Argentina are very young and suddenly faced with a lot of money in his pocket. With many temptations, money, girls, etc. They have interests in the world like any young, live full social networks, play a lot to think too much playstation and not in the future.

Moreover, and not unrelated to what I mentioned above, I think the club should provide a basis not only in Argentina but in the region. Do you our prestigious name. Look a detail that could be considered minor. I wanted to buy the shirt for the 2011-12 season at the club store and they told me only sent to Europe and some countries of the Commonwealth. Beyond that I finally got the glorious shirt anywhere else, although four times more expensive, it is important the presence of t-shirts, flags and badges. In recent decades the brand Umbro has sold t-shirts of Rangers in Argentina, I will not deny. Although it was the Nike brand, which sold many shirts here because it coincided with the Gabriel Amato and Claudio Caniggia stay at Ibrox.

A culture as the Rangers should be expanded throughout the world, Scottish tradition. In Argentina, sometimes conceptualized as an Old Firm match of Protestants against Catholics, regardless of the other aspects that make Rangers one of the biggest club in world football history. Surely there is ignorance, but ignorance is partly linked to the lack of information, presence.

Hernán Federico Pacheco, Argentinian Teddy Bear

You can read the article in the Herald newspaper at the following link: http://www.heraldscotland.com/sport/spl/rangers/adding-foreign-flair-to-domestic-durability-1.1106124

Carlos Cuellar: I loved my time at Ibrox.. and I'd love to go back

Carlos Cuellar last night opened the door to a stunning return to Rangers by insisting he is "excited" by the prospect of signing for Ally McCoist.

Record Sport revealed exclusively yesterday how McCoist plans to open dialogue this week to determine whether or not he might be able to tempt the Spaniard back across the border from Aston Villa - three years after Cuellar quit Ibrox for the Premiership side.

And yesterday the 29-year-old centre half spoke exclusively to this paper to tell the truth behind his decision to leave in the first place - and to stress that he would not hesitate if Villa give him their blessing to go back.

Cuellar has fallen out of the top-team picture in the Midlands after managing just 10 league starts last season.

Now, with only one year remaining on his contract and with the club currently head hunting a third new manager in 12 months, the former Osasuna stopper believes his time at Villa Park might be up.

McCoist has identified him as a ready-made replacement for the perennially unsettled Algerian Madjid Bougherra, who seems certain to move on this summer.

Cuellar said: "Obviously I have to find out what Villa want me to do but I'm very surprised to hear that Rangers want me back. A lot of people have been talking about it on the internet and on Twitter saying, 'I want Carlos back - or Carlos has to be here'.

"It's exciting because Rangers, for me, has so many good memories.

"It's exciting if there is a possibility to go back because all of those good memories come back - the city, the club, the people, how much they loved me and how much I loved them.

"Then there is the Champions League and the chance to win trophies again. Who wouldn't be excited about something like that?"

McCoist is determined to use new owner Craig Whyte's cash injection to bolster his defensive options and Cuellar's name is top of his list.

A fee of around s2million has been placed on Cuellar's head after recent speculation linking him with La Liga rivals Villarreal and Espanyol but Rangers could also attempt to strike a year-long loan deal for the player whom they sold to Villa for s7.8m in the summer of 2008.

And McCoist's part in any talks could prove crucial as Cuellar makes up his mind.

He said: "I had a good relationship with Ally McCoist. He is a great personality and I think it would be good fun to work under him as manager. But that doesn't mean it would be one big joke.

"The thing about Ally is that he knows how to separate the jokes from the work. I saw that in my time in Glasgow. I think he will make an excellent Rangers manager."

McCoist has also opened talks with Liverpool after 19-year-old Danny Wilson was made available for a season long loan deal, a year after leaving Rangers for Anfield.

And in the next 24 hours the new Rangers boss is expected to speak in person with Arsenal manager Arsene Wenger to find out if the Frenchman would be prepared to strike a similar deal to let Kyle Bartley return for another 12 months in Glasgow.

But with Bougherra on his way out and Davie Weir out of contract and undecided over his future, McCoist is desperate to recruit more experienced campaigners for the heart of his defence.

The beginnings of my passion for Rangers

Always remember the Adidas shirt, three white stripes on each side of the shoulders. European nights at Ibrox Park, the headed goal, almost dropping to the floor Mark Hateley against Lyngby of Denmark. And what about the "Battle of Britain" against Leeds United. Britain. The first team to play in the Champions League. Elland Road fell into silence after the goal by Hateley e McCoist header.

Winning 1-0 in Moscow, with the shot of Ferguson, who seemed just would not go into the bow, following the rebound in a CSKA defender. Scott Nisbet's goal against Bruges, the ball makes a path that confuses everyone and 2-1, Verlinden, Bruges goalkeeper, lying on the floor. The speed and accuracy of Ian Durrant, a goal against Marseille. When a great "shot" Durrant cross after a corner kick by Trevor Steven. Ian has always been characterized by long distance to score goals. Super Ally goals, who since 1986 had ever goals against Celtic. When I was waiting for the Old Firm, expecting one or more goals McCoist. The party with Mark Hateley. This defense with the illustrious and glorious Richard Gough, Dave McPherson, John Brown, David Robertson.

At that time reconstructing the events translated into spanish, french magazine France Football, watching videos, those years there was no Youtube, or waiting for someone to pass the television channel goals. Memories and more memories to share with you all, that shaped my love for Rangers, its people and its culture.

I wish grandfather had lived to see me become Gers boss

WALTER SMITH has revealed one of his biggest regrets is that his grandfather never got the chance to see him in the Ibrox dugout. Smith has stood down as Rangers boss after winning 21 trophies across two spells. But the man who sparked his love affair with the club wasn't alive to see him join the coaching staff under Graeme Souness in 1986.

Speaking in the STV documentary Walter Smith: The Football Years, he recalled: "I can remember kicking a ball about in his house as a youngster."I have early memories of Don Kitchenbrand, Johnny Hubbard and others but it was my grandfather who started me on the trail of supporting Rangers."My family were delighted when I first went to Ibrox. "I was just disappointed my grandfather had died. He would have wanted to see it."

Possible targets

Lee Wallace: The Hearts left-back has been on Rangers' radar for a number of years and would arguably already be at Ibrox had it not been for a series of long-term injuries.

Craig Conway: A free agent after turning down the offer of a new contract at Dundee United. Rangers failed in an attempt to land the winger last January in swap deal for stopper Andy Webster.

David Goodwillie: Scotland's Young Player of the Year has been linked with a move to Ibrox after two fine seasons at Tannadice. But it will take a bid of around £2m to persuade Dundee United to sell their star striker.

David Vaughan: Welsh midfielder is available on a free after leaving Blackpool. However, Rangers face stiff competition from Sunderland and Everton.

Alexei Eremenko: The classy Finn dazzled during a year-long loan at Kilmarnock and is available for s1m from Metalist Kharkiv. McCoist could face competition with Premier League clubs such as Bolton watching Eremenko.

Kyle Bartley: Looked the part last term after arriving on loan from Arsenal but the young defender's season was cut short when he picked up knee-ligament injury.